About Your Hair is revolutionizing the way we think about hair care
products by combining professional expertise and technological innovation to enhance the beauty of hair and scalp.
High efficiency as a mission. About Your Hair products are created by professional expertise and the high efficiency necessary for the quality work of hairdressers.The hairdressers are involved in their development at every stage in collaboration with real users, chemists and dermatological laboratories, creating precise formulas to satisfy all requirements. Contrary to most products promising 100 different hair effects, About Your Hair's concept for each individual product is to focus on the quality performance of the specific task and treatment of a specific hair need, following the indisputable logic: Diagnosis and analysis of hair -Definition of the problem- Solving this problem efficiently, quickly and easily. To achieve this maximum efficiency, a complex of three to five super-concentrated and active ingredients is included in each formula, whose action is in the direction of solving the specific problem, ensuring accumulation, supplementation or a lasting effect over time.
Prevention as a mission.As a brand created by professionals, we aim to create products that meet the highest level of customer expectations (hairdressers and end customers). Based on years of research and statistics on the beauty market, working with thousands of clients, hundreds of professional products, we have analyzed as one of the main problems in hair care the lack of prevention until it is too late. Most existing hair care products treat a problem one-sidedly, focusing mainly on products having an immediate effect, but not working preventively. About Your Hair focuses on achieving the perfect composition of ingredients to achieve maximum immediate effect along with long-lasting action in the inner layers of the hair. This two-component strategy Two-component action strategy is embedded in the development of every product.
Innovation as a mission. At the core of the concept of About Your Hair is not only the selection of the most useful ingredients in the product formula, but also their effective transportation to the cells, using the latest biochemical achievements in the field of nanoencapsulation and anti-aging. Together with a scientific team of bio-chemists and dermatologists, we integrated the Advanced Delivery System (ADS) Rovisome - an innovative system for nanoencapsulation and delivery of the active ingredients into the inner layers of the skin. The innovation consists in the technological encapsulation of the active substances (vitamins, proteins, etc.) in a nanocapsule, which penetrates in a focused way deeper into the layers of the cells compared to the classic mode of action of hair products. Lack of effect is the biggest problem with cosmetic products, mainly due not to poor quality ingredients, but to their ineffective "delivery". No matter how innovative the formula or how useful the ingredients, the products remain on the surface of the skin - on the outermost horny layer of the skin, which greatly limits the effect of the products, and after rinsing with water, they are washed away. About Your Hair has solved this problem by integrating into its concept an encapsulation technology system completely new to hair products, so that the formula can be efficiently transported to the scalp and the root zone of the hair, where it can unfold its full range of activity . Created for the needs of dermatology and white cosmetics, thanks to the integration of this innovation, the effectiveness of About Your Hair products is increased several times.
Perfection as a mission. The effective formulas of About Your Hair find their perfect finish in the extremely high concentration of active ingredients, giving the products a dense silky soft and creamy consistency, in the refined aroma and original perfume compositions embedded in the product, created according to La Vie Est Belle's iconic perfume formulas of Lancome and One Chance by Chanel, giving a sensual finish and a luxurious sense of femininity. All packaging is custom made and individually engraved in Italy and with care for the environment.
Safety as a mission. All original About Your Hair products are completely safe, cosmetic safety tested and safety certified. They do not contain SLS, SLES, parabens or artificial colors. They have passed laboratory tests for aging, clinical tests for safety and trial tests for the effectiveness of therapies.